Writing descriptions for websites

If you write fiction, creating and shaping stories is a crucial skill you need to hone. Make it easy for your reader to take action. For us, creating or changing our meta description is a simple process as WordPress our content management system has been set up to allow this via SEO plugins.

They are recognized; people are used to seeing websites in these fonts, thus they are more comfortable reading passages on the page. It needs to have certain key data elements, but it must also be formatted in a way that is appealing and professional.

From resource recommendations to eight years and counting. Meta descriptions, though not directly related to search engine rankings, play an extremely important role in improving click-through rates from search engine results pages. Keep your fonts basic and professional. When a panther sniffs a scent trail he quickly decides: Because web copy is totally different than print copy.

Have your employees test the site on their phones. Nail Your Novel At Nail Your Novel, bestselling ghostwriter and book doctor Roz Morris shares her best traditional and self-publishing tips as well as musings on the writing process. Then run the script using: If you found this article helpful, please share it with your friends.

For this reason, we recommend that every meta-description is unique to the page and that it highlights the unique purpose or benefit that each page serves.

Do you picture a potential customer reading your text.

9 Simple Tips for Writing Persuasive Web Content

And most importantly, they are professional. This is the blurb that will appear in search engine results. Explain clearly why people should visit your website. Make sure you read some more about how to craft descriptions with some riotous examples in the first article of my series: Some of them will be better than others.

In others, it was hearing or smelling.

The 100 Best Websites for Writers in 2016

However, there is a problem you come up against whenever you use a story: Next, discuss; and finally draw your conclusion. According to research by neuroscientistsa story engages a much larger part of the brain than mere information does. Nobody searches for cost-effective flights. How to turn a brake into an accelerator by using dynamic descriptions Most writers use descriptions to establish a context.

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Even if you only read the first paragraph of a newspaper story you still understand the big picture. Moreover, if a search query closely matches keywords included in your meta description, Google will highlight those keywords within the description, as you can see below in the meta description taken from our SEO services page.

How can you write for scanners. We try to sound scientific, fancy or special. Along with his extensive blog archive, check out his book design templates and Book Launch Toolkit. He also enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.

Every business, no matter how big or small, needs to tell a story on their website. It should tell people who you are and give them a compelling reason to visit your site. I remembered trying several services in the past that attempted to reduce news articles to brief summary text and figured that might be something we could leverage for meta description creation.

Let me give you an example. Tell us what you stand for as a business. You can sense that the woman is trying to come on to Nick, but he feels repulsed by her actions. I started this business because I was tired of drinking crappy, overpriced coffee, and believed there was a better way.

They just want to make a quick decision. People love passionate business owners. The Writing Fix provides a lesson plan for using Roald Dahl's The Twits as a mentor text to teach descriptive writing.

Teacher Laura Torres created a lesson plan that uses images to jumpstart vivid writing: Three Descriptive Writing Picture Prompts. Define your buyer personas before writing your descriptions. A good product description starts with a solid buyer persona.

If you don’t know who is going to be buying your product, you don’t know what information to include or leave out in your description. Mar 08,  · We’ve taken a look at how to write title tags before; now, let’s examine some tips for writing meta descriptions, starting with the basics.

The 100 Best Websites for Writers in 2017

What Is a Meta Description? A meta description is a little piece of text shown in Google’s search results that describes the content of a Web page and entices the reader to click the link above it to Author: Mindy Young.

1. Focus on your ideal buyer.

The 100 Best Websites for Writers in 2016

When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. The best product descriptions address your ideal buyer directly and personally.

Writing for the web is completely different from writing an essay or a paper. An essay might go like this: First, explain what you’re going to discuss.

Then, present an overview of the literature. Check out The Best Websites for Writers in My website is listed in the Writer’s Digest Top Writing Websites for It’s for aspiring travel writers & bloggers, and is primarily about marketing & selling travel articles, although the information is generic and can be used by freelancers who write in other genres too.

Writing descriptions for websites
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